The
Story
We are a team of dreamers and doers, united in our belief that the power of design can change the world for the better. We believe that through ambitious design and strategy, we can build lasting connections that align with the way people live in the present day. Our goal is to help ambitious organizations create positive change by defining their purpose and elevating it through impactful design storytelling.
We assist you in making strategic and creative leaps that will bring about significant change, both within and beyond your organization.
Our team comprises of designers, strategists, researchers, writers, illustrators and ideators. Together, we form a collaborative practice that extends worldwide. Our engagements are diverse, spanning various disciplines, industries, and sectors, allowing us to work with a wide range of clients, including corporate, cultural, new ventures, and impact-driven organizations.
What We Do
Services
Brand Strategy
Our approach to brand strategy begins by understanding the unique characteristics and values of our client's business. We believe that the foundation of a successful brand strategy is a deep understanding of the target audience, including their needs, desires, and motivations. We work closely with our clients to identify their brand's core values and messaging, and to determine the best ways to communicate those values to their target audience. How we help:
- Naming
- Positioning
- Brand Narrative
- Values
- Vision
- Mission
- Purpose
- Tone of Voice
- Verbal Identity (Key Messaging)
Brand Identity
We approach brand identity design as a collaborative process, working closely with our partners to understand their unique values and personality. We develop a comprehensive visual identity system that includes logo, typography system, color palette, visual language, and other graphic devices that will be used across all brand touchpoints. Consistency is key, and we work to ensure that all elements of the brand identity are cohesive, complementary and memorable.
How we help:
- Vision Board
- Logo Design
- Brand Colours
- Brand Typography System
- Visual Language
- Graphic Elements
- Iconography
- Patterns/ Textures
- Brand Guidelines
Digital Marketing
We don't just create compelling social campaigns; we execute them on your behalf. Our focus is on attracting new followers from your target audience, fostering engagement, managing communities, and nurturing individuals in line with your campaign objectives. With a data-driven approach, our team enables you to prove ROI and showcase the impact of marketing on your organization's broader sales and brand goals.
How we help:
- Social Media Management
- Content Creation
- Email Marketing
- Blog Writing
- Campaign Development
Communication Design
We want your brand communication to be relentless and compelling across every touchpoint, consumer and trade. We creatively represent your brand’s personality across web, print and everything in between. When it comes to content, we always prioritize your objectives. Whether it's building your brand, defining your identity, or driving traffic, we've got you covered. Through in-depth research and audience insights, we leverage innovative platform opportunities to deliver high-quality content that positions your brand as a distinctive and authoritative industry leader.
How we help:
- Editorial and Publication Design
- Apparel and Accessories Design
- Signage and Wayfinding
- Graphic Design
- Digital Ad Design
- Campaign Poster Design
Honors &
Mentions
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Visual Identity of the Year - Floatplane
International Identity Awards 2022
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Brand Identity Gold Award - Floatplane
Muse Creative Award 2022
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Short Listed - Identity Design Competition
Communication Arts 2022
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Publication: Mascot - Canine Cleanup
Counterprint Books 2022
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The best new logos of 2020 - North Shore
Creative Bloq 2020
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Gold Brand Identity Award - North Shore
Summit Creative Awards 2020
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Overall Branding Award - Platinum - North Shore
Muse Creative Awards 2020
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Best Logo Design - North Shore
Muse Creative Awards 2020
How We Work
Our Values
Open, ethical & inclusive
We are committed to an inclusive and diverse culture, treating those
around us with respect and humanity.
Nurturing creativity and innovation
Creativity is at the heart of all problem solving and innovation, we
nurture creativity throughout our organisation and encourage great
ideas to come from anywhere.
Working with commitment & trust.
Promising what we deliver and delivering what we promise,
engendering trust through our actions and our abilities.
Continually challenging ourselves
Personal and professional growth is achieved through constantly
learning, challenging the status quo, being brave enough to try new
things and learn from both failure and success. We believe that
through genuine support and shared responsibility, we can encour-
age and empower our team to learn and grow for the benefit of the individual, our organisation and our valued clients.
Never satisfied with “looks good so far” Loki wants to make sure you’re wowed by their work. They have made sure that our new brand will carry us forward while harkening to our foundations. They have provided elements that we can use and develop off of, not just concepts or ideas. Paul and Anisa have become friends and truly care about their clients. They are passionate about what they do and it really shows.
We've been working with the Loki Creative team for a year now and are delighted with their professional, timely and creative approach. Their designs are fresh and their communications staff are hard working, skilled professionals and we are delighted to be working with them on future projects
We were thoroughly impressed with the ability of Loki to successfully distill the ethos of our gallery into a beautiful, unique brand identity that thoughtfully embodies who we are and what we do. They did an amazing job of taking the time to understand the complexities of the work that we do and help us to effectively convey those concepts. Loki did a fantastic job of reaching the core of the gallery and portraying us with the utmost creativity, skill, and integrity.