Branding
Axis Insurance
-
PartnerAxis Insurance
-
Year2024
-
What we didStrategy, Messaging & Identity
-
Website
Made with
Axis Insurance is an award-winning brokerage serving local, national, and international clients with risk management and insurance services. With roots dating back to 1928, Axis has grown into a leading national brokerage with over 350 employees, making it one of the fastest-growing insurance brokerages in Canada
Our challenge
Insurance often comes with the reputation of being complex, risk-averse, and transactional. Axis Insurance recognized this perception and sought to break free. They wanted a new brand identity that would position them as a forward-thinking partner for ambitious businesses, emphasizing empowerment over fear and clarity over complexity.
Our insight
Through in-depth research and collaboration with Axis’s leadership, stakeholders, and clients, we uncovered critical insights that shaped the rebranding process
Our answer
We developed the central brand thought: "The Cut-Through." This guiding concept reflects Axis’s unique approach—cutting through industry jargon, traditional fears, and the notion that insurance is merely a commodity. Instead, Axis redefines insurance as a tool for growth and proactive decision-making.
