Branding
Slo Coffee
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PartnerSlo Coffee
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Year2024
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What we didNaming, Strategy & identity
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Website
Made with
Slo coffee is a concept and space based around time, a gentle reminder to embrace the unhurried ritual of sipping coffee and to slow down and appreciate the present moment. A small sanctuary for connection, growth, and shared experiences,
Our challenge
We aimed to establish a unique name and positioning distinct from the typical coffee shops saturating Vancouver. Through thorough exploration of the landscape and market, we unearthed an approach centered not on coffee itself, but on the concept of time.
Our insight
At Loki Creative, coffee is a cherished moment. Our fondness for it extends beyond mere consumption; it's a ritual—an opportunity to craft a moment of focus and presence amidst the bustling day. Drawing inspiration from the authenticity of this ritual, we've amplified it, inviting others to partake and connect through shared experiences.
Our answer
Our concept is based around time, a gentle reminder to embrace the unhurried ritual of sipping coffee and to slow down and appreciate the present moment. A small sanctuary for connection, growth, and shared experiences. In a world that often seems to whirl by in a blur, we believe in the life-affirming necessity of taking and making time. Slo don’t just make coffee; Slo makes time.
