Branding
Greetland Market
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PartnerGreetland Market
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Year2022
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What we didNaming, Strategy & Identity
Made with
Developing a distinct brand that sets this new food hall apart from existing establishments, communicates its unique value proposition, and creates a memorable experience for visitors was a key objective when starting on this project
Challenge
Recognizing the competitive landscape of the culinary industry, it became imperative to craft a name and brand identity that would stand out amongst the crowd. The goal was to capture the essence of the food hall's offerings, ambiance, and overall experience in a way that resonated deeply with its target audience. This involved extensive market research and analysis to identify gaps in the market, understand consumer preferences, and pinpoint the food hall's unique selling points.
Our Insight
The name "Greetland" was created with great care and consideration for the new artisanal food hall in Steinbach Manitoba, reflecting the essence of what they aim to create – a place where warmth, hospitality, and culinary delights intersect to create a truly exceptional experience.
"Greetland" is derived from the combination of "greet" and "land," symbolizing the warm welcome and friendly atmosphere that awaits every visitor who steps through our doors. We believe that the act of greeting goes beyond a mere exchange of pleasantries – it signifies a genuine connection and an invitation to explore a world of flavors and experiences.
Our Answer
Creating a memorable experience for visitors was a top priority throughout the branding process. Every aspect, from the interior design and layout to the menu offerings and customer service, was carefully curated to ensure a remarkable and immersive experience. Attention was paid to the smallest details, creating an ambiance that would leave a lasting impression and prompt visitors to return time and again.
