Skin Medi Spa
Skin Medi Spa is a premier medical spa based in Belfast, Northern Ireland. The aesthetics clinic offers an extensive range of beauty and spa treatments. They provide a wide range of treatments from medical laser hair removal and semi-permanent makeup, to traditional spa beauty and holistic therapies.
Challenge
Skin Medi Spa has become one of the most established and leading spas in Belfast since opening. Our challenge was to update the medi spa’s branding to compete in a much more saturated market. Skin Medi Spa attracts a high-end clientele of stylish, professional women. This crowd is attracted to contemporary, upscale brands. Therefore, the aim was to update Skin Medi Spa branding with a chic, luxurious energy to engage their target market.
Solution
Our positioning developed around refreshing Skin Medi Spa branding to be more current and fashion-forward. In addition, it was also important for the brand to reflect the polished, professional beauty experience. As a result Loki Creative created a new logo design and brand identity package. Following the Skin Medi Spa brand refresh, we completed comprehensive redesign of marketing collateral such as social media and website banners, Medi Spa menus, outdoor retail signage, promotional flyers, point of sale displays, loyalty cards, and more.