Who we are
Our independent studio is fueled by passion and driven by a desire to create truly meaningful experiences for people. We specialize in strategy, design, and communication, using our unique blend of creativity, craftsmanship, and technology to bring ideas to life.
We partner on:
Brand Strategy
Our approach to brand strategy begins by understanding the unique characteristics and values of our client's business. We believe that the foundation of a successful brand strategy is a deep understanding of the target audience, including their needs, desires, and motivations. We work closely with our clients to identify their brand's core values and messaging, and to determine the best ways to communicate those values to their target audience.
What we do:
- Naming
- Positioning
- Brand Narrative
- Values
- Vision
- Mission
- Purpose
- Tone of Voice
- Verbal Identity (Key Messaging)
Brand Identity
We approach brand identity design as a collaborative process, working closely with our partners to understand their unique values and personality. We develop a comprehensive visual identity system that includes logo, typography system, color palette, visual language, and other graphic devices that will be used across all brand touchpoints. Consistency is key, and we work to ensure that all elements of the brand identity are cohesive, complementary and memorable.
How we help:
- Vision Board
- Logo Design
- Brand Colours
- Brand Typography System
- Visual Language
- Graphic Elements
- Iconography
- Patterns/ Textures
- Brand Guidelines
Digital Marketing
How we help:
- Social Media Management
- Content Creation
- Email Marketing
- Blog Writing
- Campaign Development
Communication Design
We want your brand communication to be relentless and compelling across every touchpoint, consumer and trade. We creatively represent your brand’s personality across web, print and everything in between. When it comes to content, we always prioritize your objectives. Whether it's building your brand, defining your identity, or driving traffic, we've got you covered. Through in-depth research and audience insights, we leverage innovative platform opportunities to deliver high-quality content that positions your brand as a distinctive and authoritative industry leader.
How we help:
- Editorial and Publication Design
- Apparel and Accessories Design
- Signage and Wayfinding
- Graphic Design
- Digital Ad Design
- Campaign Poster Design
"Working with LOKI on the new brand development for Tourism Cowichan was an absolute pleasure and the results speak for their incredible talent and understanding of branding a destination. The Loki team understood the diversity and uniqueness of the Cowichan region and brought it to life in the most creative and impactful way. "
"Paul and Anisa are great to work with because they’re excellent communicators with real expertise and illuminating talent. The creative work they built for us is contemplative, beautiful , strong and effective."
"We are in love with our new brand identity. Loki Creative is a high quality agency that I’d recommend for any company either a start-up looking to establish a strong brand, or an established company looking to refresh their look."
"It has been a rewarding journey to work with Loki on our branding. Paul and his team spent time understanding our business and background, which are ingeniously translated into many original and creative ideas for our logo, design elements and website. "